Laus 2012

Advertising Campaign

This is an academic project realized with my clasmate and friend Marc Cubillas. The briefing was do the campaign of comunication for the recognized Laus awards from Barcelona. Taking advantage of that was an academical project we wanted to do something alternative getting out of conventional canons.
The concept is “Project yourself in the Laus awards. Project your ideas, your restlessness, your projects” We decided to play with the light proyected through cartons in which we cut letters profiles. It becomes a thypography – lighting game. The photo camera did the rest.

We did three different aplications the themes of the campaign and also the layout of the book and the invitation for the participants.

Year: 2012

Customer: Laus